In a world where AI writes, comments, and even creates influence—are we building community or losing ourselves?
AI bots may increase the numbers on social media, but what’s the real profit in that? I’ve never really understood it. Because what I believe is-if you’re building a brand, getting the attention of real human beings matters. Isn’t that why we came to social media in the first place?
But it feels like we’ve slowly handed the platform over to bots-letting them tell us what to buy, what to plan, and how to live. Not just brands-even creators are now building content almost entirely with the help (or should I say complete dependence) on AI tools like GPT.
It’s not just about using GPT for support anymore. It’s about relying on it completely-so much so that it’s starting to kill our own thinking patterns.
But what I want to talk about today is something else. Something that’s been bothering me lately.
After reading post after post written by AI… and comments that sound like they’re generated by bots… I started feeling like this space is no longer built for humans. It’s bots talking to bots. And there’s a serious lack of real human engagement.
And that? That feels strange. Almost eerie.
People want to build communities. They want to create personal brands. But what happens when you’re having a “conversation” with a bot that knows everything about you-but you know nothing about it? That can be dangerous. Even manipulative.
A few days ago, just as an experiment for writing this piece, I tried sharing everything about my career with a bot-DeepMind’s chatbot. And honestly? It left me feeling disturbed. It made me wonder how damaging this could be for teenagers who are still figuring themselves out.
So here’s what I’m asking: Is the AI-driven future on social media helping us build better connections, or is it quietly making us lonelier?
But when I think about the future, I feel we might start trusting AI. Yet, the question of its reliability and trust always lingers in my mind. Why? Because of its deep linkage with corporates. AI isn’t just neutral-it’s trained, guided, and influenced by big players. But here’s a twist: wasn’t the same fear there with humans too?
Remember when human influencers were caught doing fake PR campaigns? Selling fake products? Misleading audiences just for a paycheck?
That same doubt and distrust existed even before AI entered the picture.
In fact, in one of my earlier articles, I talked about what I called the death of the internet-where content creation had already started fading. AI, in many ways, might just become another influencer, promoting anything it’s fed without verifying truth or value.
That’s where it gets interesting.
Because on one side, influencers might become decentralized, in a sense. We now see creativity not just from trained professionals but from everyday people-those who earlier had no experience in writing or video editing.
And suddenly, thanks to AI, even they are able to create and publish content.
So here’s the dilemma:
AI gives voice to those who never had the tools. But at the same time, it raises the question-are we building an army of fake influencers, just more polished this time?
At the same time, when I saw how AI is creating democratization, it reminded me of the Ghibli image trend-after which GPT saw a rise in usage of their GPUs. But it wasn’t just about GPUs. We also saw the number of AI-generated images on the internet skyrocket within just a few days. I couldn’t find an exact number, but it’s true that AI images have started capturing the internet, which naturally creates fear among designers and illustrators because now, everyone can be an illustrator.
But what we’re seeing-at least for now-is that AI is doing all these things with the support of humans. Yes, AI-generated content is out there, but there’s still a human behind it.
What’s more serious is what’s happening with comments. In many cases, people are not commenting-AI is, and it’s engaging with your content. Sure, that might increase your engagement rate, but engagement for what?
Are we entering an era where we stop consuming content ourselves and let AI consume it on our behalf?
There are already many studies showing that people are getting bored with social media. That’s why platforms keep evolving to find new ways to keep users engaged. For people like us, who have some earning sources linked to social media, the boredom might be manageable.
But for those who already feel it’s a waste of time, getting bored is really bad for the platform itself.
So yes, it’s hard to get away from it-social media is evolving, and we’re all a part of this evolution. Every generation has seen it in different forms: some saw typewriters, some saw computers, the internet, and social media-and now, we’re witnessing AI.
Yes, there are a few of us who’ve seen all of this-maybe the lucky ones.
But at least for now, AI feels like it’s in an amoeba stage-shapeless, early, unpredictable. It’s going to evolve a lot, and we can’t say exactly how social media will turn out.
Are we going to trust AI influencers? Will they be the same, better, or worse than human influencers?
Will this heavy democratization actually help creators-or blur the lines even more?
We don’t have all the answers. But one thing’s for sure: we’re part of it.
Let’s see how things evolve.
And if you’re someone who wants to create something, just start.
Yes, it’s easier now to refine content.
But at the same time, it’s getting harder to come up with original thoughts and ideas.
So are you a bot or a human? That’s up to you.
This post is handcrafted with love-not AI-generated.
So humans, if you’re reading this, please show some love-
To keep human content alive on the internet.
Originally published at https://ashutoshtales.substack.com.